To be or not to be organic?

August 17th, 2010 | Posted by greg in Daily life...

My new article on WOM guide is live. This time, I thought interesting to address the meaning of organic in today’s commercial world. Too often taken as an easy selling point, the mark of trust that is the organic label if often misused and the end-consumer (us) can’t do anything about it. Read the full article here and have a slice of frangipane strawberry tart!


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